Gary Marshall on the iPad 2:

What Apple gets—and what I think a lot of firms don’t—is that most people, the kind of people who are currently buying iOS devices and apps in extraordinary quantities, don’t care about specifications any more than they want to think about how their lunchtime sausages are made.

Geeks forget this. Many in the tech press also forget this. People care about the experience, not the innards of a device.

I wrote along similar lines on TechRadar:

For example, instead of boasting about the cameras in the iPad 2, Apple concentrated on demoing FaceTime and Photo Booth. The company then showcased practical applications of footage taken by the new rear camera by revealing the revised iMovie – an update to the $4.99/£2.99 app.

iMovie is now universal and on the iPad has an interface resembling the desktop release. And as if to drive the point home regarding what Apple really cares about (clue: it’s not gigahertz and gigabytes – it’s enabling creativity), GarageBand for iPad was unleashed, boasting an interface in many ways superior to that of the Mac version.

The point is that technology and specs are all fine, but they only really mean something if you can employ them. It’s no good having a quad-core tablet with 8GB of RAM if the only software available is a slightly knackered version of Solitaire.

This is what every other company in the tech space needs to understand. The killer feature of the iPad 2 launch wasn’t its RAM or its chip-speed; it wasn’t the megapixels in the camera sensor, nor even the tablet’s form; the killer feature of the iPad 2 is that you can do a ton of fun stuff with it.