The Loop reports:

The white iPhone 4 has been promised by Apple for almost a year — today it officially arrived.

It’s like the iPhone 4, but in white! And it’s, apparently, “beautiful”!

The white iPhone 4 has finally arrived and it’s beautiful. We appreciate everyone who has waited patiently while we’ve worked to get every detail right

said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, neglecting to mention why the hell a colour variation has taken almost a year to get to market.

And, man, with the iPhone 5 not showing up and being delayed until September or later, we needed something to distract everyone in the meantime. MWAHAHAHAHA

he didn’t go on to say, under his breath, while he thought no-one was listening.