Given that the majority of the publishing industry continues to throw its toys out of the pram regarding digital editions and Apple, it’s interesting to read a very contrary viewpoint on FT’s Tech Hub, regarding the Telegraph Media Group’s iPad app:

Digital editor, Edward Roussel, says Apple has been “co-operative and helpful” during its development.

That was particularly true in making the app easy for existing print subscribers to access for free and Apple was even flexible in allowing the Telegraph to access customer data. Data has been another big sticking point for publishers concerned that Apple would not hand over information about their customers.

The Telegraph iPad app will cost £9.99 a month, but Mr Roussel is happy to give £3 of that to Apple because the App Store is such a “user-friendly” way to pay—and in any case relatively similar to the costs of distributing a print product.

Whether this points to a possible thaw in the frosty relationship between Apple and print publishers remains to be seen, but newspapers (and, indeed, book and magazine publishers) need to find ways to stay relevant, and an iPad app is one of them, despite any enforced compromises.

Via Cult of Mac.