Translation of new RIM CEO’s car-crash video on YouTube
New RIM CEO Thorsten Heins has a video on YouTube. And it’s, um… interesting. It comes across a little like a hostage video combined with a dollop of delusional, and although there are some fair statements lurking, there’s also quite a lot of PR disaster.
I joined this company four years ago, and it was growing but comparably it was still small in the wireless arena, as a player. We have taken this to totally new heights…
This is true. The now-booted co-CEOs really have taken being “comparably small in the wireless arena” to new heights by turning RIM from a leader in the field into a marginal player.
If we continue doing well what we’re doing…
If we continue doing bad things well…
I see no problems with us being in the top three players worldwide […] in wireless.
We might just be able to fend off Microsoft!
At the very core of RIM […] is the innovation. I mean, we always think forward.
Notice how we managed to easily defeat those upstarts iOS and Android!
We sometimes think the unthinkable […] We’ve learned to execute.
NOW WE FIND THE TRUTH BEHIND THE EX CO-CEOS! (That might possibly be a selective quote above.)
Unfortunately, your correspondent fell asleep at this point, due to Heins’s relentless monotone, and so we have to guess as to the remainder of the video’s content. It probably went something like this:
Blah blah marketing blah blah blah better consumer products blah blah need to be better blah already brilliant blah blah blah we are the future blah blah we are unique blah blah we will be back blah BlackBerry is great blah blah innovation blah blah blah focus blah blah quality blah blah THUD.
Also, remember that awful and dull seven-minute Tim Cook video when he took over the CEO role at Apple? No, me neither.
Wow! That was a boring video. So boring in fact, I only watched one minute of it because Mr Heins was boring me with marketing terms… yawn.
The fact of the matter is, Research in Motion is a sinking ship, the truth is in the figures and declining market share.
The best thing that could happen: Apple buys RIM, but only for the patents.
Personally, I think this guy was really fun to watch.
I couldn’t stop laughing when he said such things as «We have taken this to totally new heights…» or «At the very core of RIM […] is the innovation. I mean, we always think forward.» This guy has such a deadpan sense of humor !
Oh, and did you notice how his body langage denies everything he says ? Especially around 30 to 40 seconds in the video when he says that he sees RIM being in the top 3 players next year. His whole body says «Noooo, I don’t believe a single word of my speech !»
But that’s ok because we don’t believe him either.
Don’t blame CEO, they want RIM win.
RIM has strange culture and self distruct political environment.
In RIM if a new hired person figure out major problem and introduce efficient approach, both manager and his buddy group member will proof their wrong approach works. just like someone point out driving a car is right way, pushing a car is wrong way, then both manager and his buddy group member will hate you, and proof that 3 person can also move the car by pushing it. cheating email will be sent to some vice president, saying like: see, the car moving, pushing a car is a natural part of the process, in order to deny new hired contribution of introducing skill of drive a car, they have to deny merit of driving a car.
It is very strange company culture and strange company political environment, it promote stealing and cheating skill. RIM’s management may be a typical instance in MBA course.
This culture deny or steal hardworking team members’ contribution/innovation, generate strange political environment, destroy RIM.
So don’t blame CEO, some of their VPs and VPs’ expert generate terrible culture and self destruct political environment.