Apple to close down, because the company is just so sick of analysts

Tension was in the air yesterday as Apple announced its financial results for its fiscal 2014 first quarter, ended December 28, 2013. “We posted record quarterly revenue of $57.6 billion, and sold 51 million iPhones,” said Tim Cook, angrily adding: “But we could have been responsible for every smartphone sale worldwide and made $200 billion in profit, and it still wouldn’t have been enough for those analyst jerks.”

Cook said Apple should have been happy with its 4.8 million Macs sold, record iPad sales, and monstrous profits of $13.1 billion, resulting in Apple’s cash mountain reaching unprecedented levels. “The thing is, we know thousands of hacks worldwide are already smashing their heads against their keyboards, ham-fistedly trying to spin our success into failure, and say that—yet again—Apple is doomed,” fumed Cook. “Fuckers,” interjected Apple CFO Peter Oppenheimer, kicking his chair out of the window and storming out of the room.

“I’m just so sick of it,” seethed Cook, “and so we’re shutting the whole thing down. As of tomorrow, no more Apple. I’m going to spend my time hiking and getting to grips with whatever piece of shit Android I’ll now have to use—and you’d best get used to that too. I’m done here.”

Analysts reacted positively to Cook’s statement, noting that while, in the short term, Apple shutting down entirely was not a positive step, it would finally provide plenty of room for meteoric growth should the company decide to reopen again at some point in the future. In after-hours trading, AAPL was up 37 per cent.

January 28, 2014. Read more in: Apple, Humour, Television


Breaking: Apple financial results news piece from Q1 2014 falls through wormhole in space

My computer went a bit nuts earlier today, and I thought it was Time Machine going screwy. But it turns out my entire Mac briefly turned into a time machine, enabling me to log on to the web and access a news piece about Apple’s Q1—from 2014, next year. It makes for interesting reading…


Apple today announced its financial results for its fiscal 2014 first quarter ended December 28, 2013. The company generated record quarterly revenue of $63.2bn for the period ending 28 December, its highest figure to date, and a marked increase on the $54.5bn generated during the same quarter the previous year.

Apple enjoyed profits of $16.4bn, another record, although this was countered by the company’s average selling prices continuing to fall, and Tim Cook finally losing it and ordering “all the analysts to be shot or maimed in some horrible manner” shortly after the call.

For those paying attention to the figures, there was plenty of good news. iPhone sales rose from 47.8m to 62.2m, largely due to the phenomenally popular iPhone 6, although this fell dramatically short of analysts’ average prediction of 427 billion iPhones sold. iPad sales also rose, from 22.9m units to 36.1m units, spurred on by an across-the-line revamp that saw the iPad mini get a Retina screen and the iPad shed almost half its weight. However, in the wake of Samsung’s recent release of 700 new tablets, covering every possible screen size between one-inch and seventeen feet, Apple’s product line is, according to analysts, looking “very tired”. Additionally, there was disappointment that Apple’s average selling price for the iPad was well done on Q1 2013. “Apple’s just not making enough profit. It’s also pretty clear Apple doesn’t know how to compete—at the very least, Apple should be knocking iPad prices down by 97 per cent across the line,” said Alan Lyst, CEO of Bullish Wealth Management, without a hint of irony, reportedly prompting Cook’s call for the eradication of analysts.

Mostly, though, analysts, pundits and the market alike were spooked by the bad news, which one noted “rolled off of Tim Cook’s tongue a little like rancid butter off of a rusty knife”. Mac sales remained flat, with Apple only managing to sell 4.2m units, and iPod sales continued to fall, with only a single iPod being sold somewhere in Wales. The Apple TV refresh also disappointed the entire world, including members of undiscovered tribes in the rainforest, with the new $99 unit merely doubling in power, adding approximately 300 content partners, and providing the means to install apps, rather than being a massive new standalone television unit. “I’m totally bummed,” said Lyst. “I was hoping to spend all my money on a new TV, but all Apple did was iterate on an existing device. Steve Jobs would never have allowed that.”

Wall Street was unimpressed with the numbers, despite Tim Cook noting Apple had $137 billion in cash reserves, which it was planning to spend on buying “California”. In after-hours trading, AAPL fell to $152.11 per share, and analysts argued Apple was “done” and “doomed” and “failing to innovate”. They argued the company should “be more like Samsung, Microsoft, Google and Amazon,” especially noting Amazon’s “exciting manner of not actually making a profit, which shows they are doing something, rather than rolling around naked on $50 bills all day, which is how we imagine executive meetings at Apple to be”.

In a rare move for Apple, Cook within hours announced and broadcast an impromptu web keynote, unveiling a new product. “You want something new, eh?” snarled Cook, his lip visibly quivering. “Today I’m proud to unleash iNinja, a chip that can be implanted into anyone’s brain, turning them into crack assassins. We’ve already secretly placed these chips inside every Apple Store employee,” he added with a cackle and a “mwahaha”. Analysts were excited to hear Apple had “started innovating again”, shortly before deranged Apple employees in blue T-shirts kicked their faces off.

January 24, 2013. Read more in: Apple, Humour


Helpful hints for British long-range weather forecasters

Yeah, yeah, I know. Long-range weather forecasting is hard. I get it. Even figuring out what the weather’s going to do tomorrow is an inexact science, and so predicting trends months into the future is nigh-on impossible. Some people will say “why bother, then?” but we all know that people crave to know how their summer is going to turn out. This year, Brits—like in a number of recent years—were mostly told to brace for a 1976-style heatwave. Instead, we’ve ended up with one of the most cool, grey, drab and damp summers I can remember. So here’s my tip to all British long-range weather forecasters next year:


It really is that simple. Don’t bother spending many weeks fine-tuning your algorithms and massaging data. Just lie. And as we’re British, you really need to be pessimistic, because while Brits love a good moan, they’re secretly happier when bad things turn out good. For example, the following would be the wrong path for you to take:

  • Prediction: heatwave and lots of “cor, what a scorcher!” headlines. Reality: like this summer.

What happened there is you told people the UK will get a summer and the reality is it didn’t get one. Net result: the bad summer is all your fault, weather forecaster. You somehow jinxed it with your scientific powers. Much better to take this route:

  • Prediction: mediocre summer, with a lot of cloud and rain, with temperatures at or slightly below average.

Now, if the weather follows the pattern from the past few years, this will be accurate, and you’ll be hailed as some kind of weather genius, despite not having done any actual work. Yay you. If, by some small miracle, the UK actually gets a summer and people end up lobster red and baking in an utterly ungainly manner, in only the way Brits can, well, who cares? Things were better than you predicted, so no-one’s going to blame you. They’ll be too busy slapping aloe vera on their sunburn.

If you need to get more detailed, feel free to copy and paste the following to your research papers and websites. I’m sure it’s at least 50 per cent accurate, despite me typing it up while distractedly playing Strategery on my iPad.

Totally accurate long-range UK weather forecast for 2012

  • January: Look, it’s winter, so it’s going to be cold. It’ll probably also snow a bit, causing the UK to grind to a standstill in shock and surprise, despite being a country in the north of Europe, where it tends to snow. There will, however, be sunny periods, most notably near to sunset, blinding drivers countrywide who thought “well, it’s January, so I won’t need any sunglasses in the car today”.
  • February: See January.
  • March: Winter’s done, so summer will do a quick sneak attack to see how well-prepared Brits are for heat. Within 24 hours, the weather will, at some random point, go from “brr, it’s a bit nippy” to “OMG HOTTER THAN THE MED!” Most people will turn off their heating, whereupon the sneak attack will withdraw. Most weather forecasters will now also predict a 1976-style heatwave summer, but you know better than that, don’t you?
  • April: A mixture of coolish showers and quite nice sunny days. Since Easter holidays are at the start of April, predict with 99 per cent confidence that the nicer weather will start immediately after the kids return to school.
  • May: Grey.
  • June: Summer will try to get started rather like someone attempting to fire up an old, battered motorbike. You’ll think it’s going to fire, and it almost will. But then it will sadly die. By the end of the month, it will be slightly cooler and wetter than everyone would hope for, with clouds lurking menacingly.
  • July: Because of the ‘jet stream’ and ‘high pressure in the wrong place’ and ‘low solar maximums’ and ‘sky genies’, the Atlantic will throw all its awful weather the UK’s way like a stroppy child flinging snot at a wall. There will be a glimmer of sunny weather the day before the kids break up from school, after which the weather will attempt to drown the entire British population by raining as much as possible.
  • August: Cool, grey and rainy, bar in the evenings when it’ll annoyingly get quite nice and sunny right before sunset.
  • September: People will want an ‘Indian summer’; they’ll get the end of a ‘British summer’. In other words, see August, but a bit cooler.
  • October through December: As autumn turns to winter, it’ll get colder. Now and again, the sun will arrive for a quick look, which will make the nights very cold indeed. In December, it will snow. A lot. Dear Royal Mail: please make note of this last point, rather than acting all surprised that it snows in December and that people tend to send a lot of mail in December.

Totally accurate long-range UK weather forecast for 2013

  • See “Totally accurate long-range UK weather forecast for 2012”.


August 23, 2011. Read more in: Helpful hints, Humour


Kotaku: iPhone games just aren’t any fun. Or: Why can’t gaming be like it used to be? *SOB*

Kotaku’s Mike Fahey has decided to copy and paste a commenter’s whine-fest and has entitled it:

iPhone Games Just Aren’t Any Fun

Maybe not, but this teardown is sure going to be.

I can’t count how many demos or $1 games I’ve bought since I got an iPod Touch back in 2008. Every day I was looking for new games to try out, be it on the poorly-organized App Store charts or on mobile gaming-dedicated websites. If it was free or cheap and looked half-way decent, I’d add it to my Touch and keep it around for a rainy day, or a slow day at work.

I downloaded lots of games, but only free or cheap ones, and, as everyone knows, every other system’s best games are the ones that are free or cheap!

Puzzle games, adventure games, RPG’s, Angry Birds. They all provided minutes of fun. And then I’d delete them.

I have the attention span of a — SQUIRREL!

Download a demo. Play it for a life/round/minute. Delete.

Also, I have zero staying power, because I’m not invested in the games. Tsk, eh?

Download a $1 game. Get the point. Delete. Actually have some increment of fun playing something. Never come back to it again. Delete.

Strangely, I never thought that maybe I was downloading the wrong games.

I don’t want to do it anymore. I’m sick of it. These ‘experiences,’

I like scare-quotes. They enable me to belittle iOS games really easily.

many based off similar ‘experiences’ from other companies selling similar Apps, are lifeless. Sure, Tiny Wings is beautiful to look at, but after getting to level 6 and having the sun set, I stop caring.

Also, those classic, highly focussed arcade games, such as Robotron, Pac-Man, Space Invaders, Defender and Missile Command? All rubbish.

Sonic the Hedgehog? Sorry, touch-screen controls for platformers can disappear along with the US economy. Hero of Sparta made me both stop caring AND curse the controls at the same time.

For some reason, I thought games specifically designed for other systems would work well on the touchscreen. In other news, my microwave is rubbish for frying eggs.

To be blunt, iPhone games aren’t fun.


When I look at my iPod Touch as a gaming device, I throw up in my mouth a little bit. It’s not a gaming device.

I’m slightly obsessed about the ‘hardcore gamer’ thing. And a little weird.

It’s a music player.

If we ignore every other app than ‘iPod’ and ‘Spotify’.

If it was an iPhone, it would be a music player and a phone.

If we ignore every other app than ‘iPod’ and ‘Spotify’ and ‘Phone’.

I have used it for games, or rather, tried to use it for games, for over three years now, and not once have I experienced my ‘Tetris Moment’ (Gameboy) or my ‘Lumines Moment’ (PSP) or my ‘Advance Wars Moment’ (GB Advance). That moment when all that the system is and can be is absorbed into your brain. It’s a moment of brilliance which is rare, and after three years of trying to find it amidst the mass of pointless, moronic, copycat, or just plain impossible-to-control ‘games’ on the iPhone platform, I’m done looking for it.

There are no good games for the iPhone at all.

No more wasted time trying to find a diamond in the rough.

Every other system has 100 per cent great games. Phew!

It’s beyond a needle in a haystack now. The App Store is a wasteland that I no longer feel the need to trudge through. There’s so many things wrong with it that the occasional mildly-amusing cheap game that I may be missing won’t matter.

I hate the future.

I’m going to make a prediction: games on the App Store will suffer their own market collapse at some point in the next five years.


Be it through lack of innovation or consumer indifference, the store will cease to be the money-printer it is right now.


How many times can people pay $1 for a game they’ve already downloaded fifty times under a different title?

No other games company and system ever recycles IP.

How many in-game lives must be lost to horrible touch-controls that can only be rectified by actual buttons?

I don’t understand multitouch, nor how to avoid games with rubbish virtual controls.

How many minutes must be wasted downloading and installing the next mini-game, only to delete it minutes later because you’ve seen all there is to see?

The Civilisation series is rubbish—there’s just this guy, standing on a field, surrounded by inky blackness. I DELETED IT RIGHT AWAY.

My time is more valuable than that.

Yet not valuable enough that I can’t spend some time writing a poorly thought-out rant about iOS gaming.

I’m not against indie games, or even spirited re-imaginations of existing games

Unless they’re on the iPhone.

but I am against the devaluation of games as fun.

Because if you ignore the thousands of fun iOS games with plenty of depth, there are no fun iOS games with plenty of depth.

The iPhone is a great device (when people don’t drive with it), and kudos to Apple for innovating in a space that had become stagnant with boring cell handsets, but games shall no longer grace my iPod Touch, or my iPhone if I ever get one.

I’m a gamer. I play real games. On real systems.


August 11, 2011. Read more in: Apple, Gaming, Humour, Opinions, Technology


Dead Happy Mac face is now in the iCloud

When you started up a Mac in the reasonably distant past, you got a smiling Mac face once the BONNNGGGG had faded. It was like being greeted by a friend, albeit one who’d end up keeling over time and time again, whenever you had the audacity to launch Internet Explorer.

In Mac OS X, Apple went a bit more corporate, with its logo ousting the wee Happy Mac, who was, presumably, shot in the head, as is the Cupertino way. Now, according to MacRumors, our chum is back, albeit in the shape of iCloud’s error messages, thereby proving one of two things:

  1. Apple did indeed shoot Happy Mac to death and he’s now in digital heaven, but, shockingly, still under contract. *SADFACE*
  2. Apple merely beat Happy Mac into the shape of a cloud, and now even forces him to wear stupid glasses and smile for the camera. FOR SHAME, STEVE JOBS!

iCloud proves Apple killed Happy Mac

August 2, 2011. Read more in: Apple, Humour, News


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