The New York Times reports:
The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store.
Apple rejected Sony’s iPhone application, which would have let people buy and read e-books bought from the Sony Reader Store.
This follows news that Apple is to block newspaper apps that enable people to view subscriptions for free through apps, and signals a shift in the way Apple deals with the App Store.
I’ve never had a major problem with the ‘closed’ nature of Apple’s store. Curation is a good thing, and despite the massive amount of crap on the App Store, the quality level certainly beats Android Market and its near-literal ‘anything goes’ model. But recent reports show Apple isn’t willing to give up its cut on anything it could potentially get a cut for.
The New York Times report is particularly worrying if it’s entirely accurate, in that it seems to suggest Apple will go further than it has before, blocking apps that enable access to any purchases made outside of the App Store. This would affect Amazon’s Kindle app and force users to use iBooks, which would hand millions of potential iOS users a damn good reason to seriously consider competing platforms.
My suspicion here is that the New York Times reporters don’t have a full understanding of the facts (and/or the underlying systems in the App Store), but question marks remain. After all, the Kindle system isn’t a million miles away from the newspaper subscription model that Apple is banning. However, I would hope that Apple isn’t going down that particular road, because making an enemy of Amazon (now the owner of Lovefilm, Apple’s biggest competition in digital music, and soon to open its own Android store) would be a bad move, and if Apple attempts to enforce its own systems and effectively ban the competition, it’s going to (rightly) get smacked hard by multiple anti-competition commissions and have the kind of PR fallout even Cupertino can’t dance around.
Update: ZDNet’s interpretation is along the same lines as the positive end of mine, thinking Sony submitted an app with IAPs, and that Kindle’s ‘buy through a browser’ model remains safe.
Update 2: Lex Friedman also thinks the NYT (via Sony) has its facts wrong. Lucky Apple PR’s there to answer our questions, eh?
Oh.
Update 3: Oh dear, Apple, what have you done?