With news emerging that Windows 7 Starter Edition only runs three applications simultaneously (and pundits amusingly trying to justify this as an OK thing), we can exclusively reveal that in the depths of Redmond is yet another flavour of Windows 7 about to be unleashed on an unsuspecting public.

Codenamed ‘Shackle’, this low-end version of Windows 7 is designed to drive you as crazy as possible, by only offering out of the box support for Windows and Word. If you try to run anything else, the error pictured above appears. Try a second time and your PC will bark “I’ll show you!” (using the voice of Steve Ballmer), before loudly exploding.

When asked for comment, a Microsoft spokesperson said: “Look, everyone you speak to says they ‘only really use Word anyway’ on their PC, so what’s the damn problem?” When we suggested Microsoft’s multiple Windows flavours and absurd restrictions would likely make more people jump to the competition or increasingly use web apps from Google, Microsoft’s spokesperson whipped out a Zune, turned it up loud, played a sample of Steve Ballmer barking “I’ll show you!”, and set fire to our shoes.

This morning, The Pirate Bay Four (a name that the media isn’t using to make the four people involved in The Pirate Bay sound evil, honest) were found GUILTY of being evil, nasty pirates, and sentenced to a year in prison each, slightly short of the ‘death by having eyes gnawed out by rabid squirrels’ punishment major Hollywood studios, record labels and videogame companies were aiming for.

But, in the nature of this site’s ‘helpful hints‘ series, here are some facts (or FAQs, if you’re so far gone into Web 2.0 that your skin tone is now a gradient) for any news organisations too stupid to understand what’s been going on:

1. These people aren’t actually pirates. Pirates are genuinely nasty people who go around in boats and attack other boats for hostages or huge piles of ‘stuff’ they can offload for ‘cash’. Nor are these people facilitating piracy. Piracy is the act done by the aforementioned people who go around in boats, attacking other boats. It could be argued that The Pirate Bay was, by the nature of the technology used, facilitating bootlegging, but that doesn’t sound nearly as exciting.
2. The Pirate Bay isn’t the only site where you can download copyrighted material. This will come as a huge shock to many news outlets, but at the last count there were—to use a technical term—a f*ck-load of similar sites around. I should know—my latest book appeared as a ratty, badly scanned PDF on most of them approximately three seconds after being put on sale.
3. BitTorrent isn’t a technology for “illegally sharing movies” from “poor widdle Hollywood companies that are going to cry real tears of pain” if you don’t buy their DVDs with over-inflated prices (six months after the USA gets that chance, if you live in Europe). In fact, it’s just a file-sharing technology (working in peer-to-peer fashion, thereby avoiding single-point-of-failure and reducing bandwidth resources for any one ‘sharer’). Idiots in the media might want to read the main bit of that bit again. BirTorrent is just a file-sharing technology. The Pirate Bay, despite its knowing name, therefore actually allows you to download a whole range of material, and in a manner that doesn’t make a single provider scream for mercy.
4. This could have been welded to the previous point, but it deserved its very own number: Far be it for me to point out the very simple fact that many of the companies crying their widdle eyes out are the same ones releasing a shed-load of material via BitTorrent, to get it spread more quickly and save on bandwidth costs, thereby being ably assisted by torrent trackers. You know, torrent trackers like The Pirate Bay.

Given how much care Apple usually puts into its products, and especially into the small details, it’s amazing that the App Store’s ability to count is worse than Sesame Street’s resident vampire after a full-frontal lobotomy.

The iPhone’s App Store app is terrible at doing this, regularly flagging a certain number of updates and getting the total wrong. But iTunes is even worse. The Applications sidebar item will cheerily tell you about new app updates, you’ll click it, and you’ll then be told no updates are available. Cleverly, the Applications icon won’t then update, sticking to its guns that there are updates to be had, despite the fact there clearly aren’t.

This morning, the farce was in full swing. “One app update,” exclaimed the Applications item. I click it. There are six items ready for download. Duly downloaded, the App Store happily tells me there are no more updates. Inexplicably, the Applications item now claims there are two apps ready for download.

This probably sounds needlessly picky (and, to some extent, it is), given that no other company has come close to emulating the App Store (and, frankly, I think few will, even in the long term). But it’s hard to always sing the App Store’s praises when the damn thing can’t even count.

UPDATE: Purely by chance, I today discovered that this ‘quirk’ is down to there being multiple accounts on my Mac. Although one account was up to date, another had apps ready for download. Of course, iTunes doesn’t actually bother telling you this might be the case, and so it’s still a black mark for Apple, for an unusually unintuitive UI decision.

The standard online retailer guide to updating an online store:

1. Upload products quietly, in the background, without fuss. Maybe if the product is particularly exciting, add it to the front page.

The Apple method of updating its online store:

1. Accidentally leak a minor product shot by accidentally uploading it a few weeks before release. Accidentally. Really.
2. Wait for hundreds of Apple rumour websites to get terribly excited about a tiny incremental update to a nothing product.
3. Watch as frenzied Apple fans argue about what other updates are on the way, such as a $5 solar-powered iPhone that also makes perfect toast and tea via WiFi.
4. Abruptly take down your entire international online store, making it impossible for anyone to buy anything. Add an obnoxious post-it note for good measure.
5. Wait as Apple fans drive themselves into an apoplectic frenzy, trying to figure out what exciting new things are going to be added imminently.
6. Watch as Apple news sites report that you took your store down, which means exciting things.
7. Sit back and laugh heartily, safe in the knowledge that even though the updates are tiny, you’ve just got more marketing than most companies get for a new product launch.
8. Put the site back online, with as many ‘new’ badges as possible.
9. Wait for the internet to recover from millions of Apple users refreshing the Apple store fifteen times per second.
10. Wait for orders to flood in from Apple users starved of the store for a full 90 minutes.
11. Lather, rinse, repeat.

Google Street View has been a controversial development. Most people seem initially excited by it, right up until the point where they use it and find on display their car, their garden, their house, and, sometimes, their front rooms.

In the UK, the response has been largely negative, perhaps due to Labour increasingly turning the country into a surveillance society. However, in today’s BBC article, Villagers challenge Google camera, Google makes a particularly weaselly statement:

“Imagery is taken on public property and is no different from what any person can readily capture or see walking down the street.”

Technically, this is true—Google’s car drives along public roads, and takes photos that anyone could take. But this ignores the all-inclusive nature of the photography—I doubt ‘anyone’ could take the sheer number of photos the Google car does, even in a single town, without massive investment.

Also, I bet if ‘anyone’ tried to emulate Google, either driving or walking around a major town, taking dozens of photos every few metres, and subsequently published them online, they’d be arrested, not defended, by local police forces.